Before After

American Night – Retouch

Retouch Artist: James Eves

Client: Arabian American

Agency: Dawson Design and Development

Designer: Joel Dawson

Project Directive

Composite supplied images for advertisement

Added Value

I found a better sand dune image on my stock service. Added color cast to models and rock ledge to match the night mood. Added lighting effects to model.


Color Balance: broadens color range and helps maintain continuity across multiple images.
Split-Toning: HDR technique from single image that increases highlight and shadow detail. Compensates for over and/or under exposed photography.
File Management: I maintain strict naming conventions and archiving. This allows me to easily locate previous work in minutes. Upon request, I maintain a complete catalog of work on my FTP server or DropBox for my clients to permanently access final versions of their work.